Domino's Pizza | Case Study
Domino's needs no introduction. We worked with them for their new outlet in Godda, JH. Although their name is enough for people to get excited and head out to grab a pizza, the challenge here was that the outlet was located in the outskirts of the town. The goal of the project was to let each and every person know that their favourite pizza is just a call away and reach their phones directly.
We made a detailed 2 week ad strategy. We used Facebook and Instagram to run targeted brand awareness ad campaigns.
We used a few different call to actions. Call, Message, Map, App downloads etc. We designed some failproof ad creatives, wrote the ad copies, narrowed our targeting and launched the ads. The ad tenure was 14 days.
The first week the sore did ₹4 lacs in total sales followed by the second week’s ₹3 lacs. The ad budget of the campaign was only ₹14, 000. The ROI was beyond imagination but this is also true that the brand name made this easy for us.