Domino's Pizza | Case Study

Domino's needs no introduction. We worked with them for their new outlet in Godda, JH. Although their name is enough for people to get excited and head out to grab a pizza, the challenge here was that the outlet was located in the outskirts of the town. The goal of the project was to let each and every person know that their favourite pizza is just a call away and reach their phones directly.

The HOW

We made a detailed 2 week ad strategy. We used Facebook and Instagram to run targeted brand awareness ad campaigns. 

We used a few different call to actions. Call, Message, Map, App downloads etc.  We designed some failproof ad creatives, wrote the ad copies, narrowed our targeting and launched the ads. The ad tenure was 14 days.

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The WHAT

The first week the sore did ₹4 lacs in total sales followed by the second week’s ₹3 lacs. The ad budget of the campaign was only ₹14, 000. The ROI was beyond imagination but this is also true that the brand name made this easy for us.

Client

Domino's

Launch Date

Feb 2021

Core Service

Targeted Ads

Launch Your Project
For the fiscal year ended May 31, 2005, revenues increased 12 percent to $13.7 billion, compared to $12.3 billion in fiscal year 2004. Changes in currency exchange rates contributed three percentage points of this growth, while the acquisition of Converse and Starter added one point. Full year net income was up 28 percent to $1.2 billion, or $4.48 per diluted share, versus $945.6 million, or $3.51 per diluted share, in 2004.