Domino’s, a world-renowned pizza chain synonymous with deliciousness and convenience, aimed to create a buzz around their latest local offers. Their challenge was to effectively promote these deals with a limited advertising budget, reaching a targeted local audience.
Domino's Pizza
The Challenge: Domino's local offers needed a strategic push to reach new customers and entice existing ones. Spreading the word within a specific geographic area while maximizing impact with a restricted budget proved to be a hurdle.
Autopilott's Solution: Our team meticulously crafted Facebook and Instagram ad campaigns specifically tailored to Domino's local promotions. We utilized high-quality visuals featuring mouthwatering pizzas alongside clear and concise messaging about the enticing offers. By leveraging targeted ad placements, we ensured the campaigns reached residents within the designated locality.
Results: The meticulously planned campaign delivered impressive results. Within a mere 10 days, Domino's saw a significant boost in sales, exceeding a target of ₹4 lakhs. This data translates to a substantial increase in customer interest, with a noticeable surge in daily footfall at Domino's stores.
By implementing targeted social media advertising with a focus on local reach, Autopilott empowered Domino's to amplify their promotional efforts. The campaign not only generated significant sales but also drove customer engagement within the targeted locality.
- Categories
- FMCG
- Tags
- Restaurant
- Client
- Domino's Pizza
- Release Date
- 2023